ABOUT US

Our Story


Winter weather presents one of the toughest challenges in property maintenance. Ice buildup on roads, walkways, and parking lots isn’t just inconvenient — it’s safety‑critical. That’s why we developed Original Magic: a high‑performance anti‑icing and de‑icing system designed to work in the harshest conditions.


From temperatures as low as ‑45°F for anti‑icing to effective ice melt performance down to ‑35°F when combined with salt, Original Magic delivers unmatched reliability and efficiency. 

OUR DEALERS

What Makes Us Different


Traditional rock salt and chemical melts often require large volumes, frequent applications, and can cause surface damage over time. Original Magic changes the game:

Longer Lasting Performance


Our products stay active throughout snow and ice events, reducing the need for repeated applications.

Cost Savings


Using Original Magic Treated Salt can cut salt usage by 30–50%, saving money on materials and labor.

Environmentally FriendlIER


Our formula is 85% less corrosive, biodegradable, and safe for concrete, turf, plants, and infrastructure.

Equipment Friendly


Original Magic minimizes corrosion on trucks and equipment, extending their lifespan and lowering maintenance costs.

What Makes Us Different


Traditional rock salt and chemical melts often require large volumes, frequent applications, and can cause surface damage over time. Original Magic changes the game:

Longer Lasting Performance


Our products stay active throughout snow and ice events, reducing the need for repeated applications.

Cost Savings


Using Original Magic Treated Salt can cut salt usage by 30–50%, saving money on materials and labor.

Environmentally FriendlIER


Our formula is 85% less corrosive, biodegradable, and safe for concrete, turf, plants, and infrastructure.

Equipment Friendly


Original Magic minimizes corrosion on trucks and equipment, extending their lifespan and lowering maintenance costs.

Who We Serve

We proudly support:

01

Towns, Cities and States

Keep streets and sidewalks safe during winter with less labor and material. Original Magic delivers reliable ice control even in extreme conditions.

02

Snow Contractors

Complete jobs faster with longer-lasting ice melt. Reduce salt use and protect your equipment while keeping pavement safe.

03

Property & Facility Managers

Maintain safe walkways and parking areas efficiently. Original Magic reduces costly repeatitive applications.

04

Homeowners Seeking an Effective Winter Ice Melt

Tackle icy driveways and sidewalks with confidence. Use less product while keeping your home and landscaping safe.